HistoryYardley is a leading fragrance manufacturer and an iconic brand of the 70's that was the first major sponsor of the BRM Racing Team. When BRM welcomed Yardley of London as their sponsor in 1970, they were one of the first commercial sponsors the sport had.
Bearing the white paintwork with the black, brown and gold Y replicating the mens' range, they bore the colours of the British-owned company proudly. The sponsorship worked, seeing a vast increase in Yardley's sales in gentlemen's toiletries.